One of the hardest things for bloggers to do is to have people read some of their older posts. Yes, it’s easy when you are pumping out new ones consistenty, but what about those posts you wrote a year ago, or 2 years ago? Do they get lost in the shuffle and forgotten?
Hopefully not! Today, let’s discuss how to re-purpose an older blog post to get the results you want out of it.
One of the things that I did to re-purpose posts (because some were written before I moved to WordPress), was to change the formatting to change with my theme. Granted, this is something you should do with all your posts if you move platforms, it was something I didn’t even think about until I had been on WordPress for a few months.
I remember looking back at my Keurig post and seeing bolded text, purple coloring, and weird formatting. Once I saw that, I realized I needed to update almost all of my older posts.
So, how did I re-purpose my old blog posts?
- I use the Clear Formatting button in the Wordpress posts ribbon to update the fonts to match my new theme. This will allow you to change themes easily, without having to update the fonts manually.
- While the Clear Formatting helps with the font itself, I also added/updated my Headings in my old posts. Some where too big, some didn’t have any, and some just needed to be fixed. Headings are helpful for Google to crawl your site and find the main points of your posts. They are also really helpful in breaking up your posts and making them easier to read.
- After that, I read through the post in the preview mode. I have been using Preview Mode religiously since I switched to WordPress. This allows me to make sure that everything is going to look the way I intend it to look and make sure the post reads how I want it to be read.
- I proofread the post and make the necessary edits to it, and then I publish/update it.
Check back next week for Part 2, where I talk about the use of Pinterest and CoSchedule.
What do you do to re-purpose your old posts?